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STEPS FOR SELLING YOUR HOME

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STEP 1
DEFINING SUCCESS

Outlining Your Objectives

  • What is your motivation to sell?

  • What is your timeline to move?

  • Where are you moving?

  • What is most important for you?

Understanding the Market

  • Market Dynamics: Macro v. Micro

  • Market Forces: Supply & Demand

  • Market Forces: Supply & Demand

  • Analysis of Active, Pending, & Sold Transactions

  • Personal Timing & Seasonal Considerations

Your Home: Strategic Planning

  • Outline Features & Benefits

  • Determine Key Differentiators Based on Active Inventory.

STEP 2
LISTING DETAILS

Finalize Documentation & Contractual Agreements

  • Complete Any Property Improvements

  • Engage Staging Consultant

  • Engage Photography and Media Professional

  • Organize Trusted Advisor Meeting

  • Define Launch Timeline

Marketing Preparations

  • Property Launch Collateral

  • Traditional Advertising

  • Digital Marketing Plan

  • Social Media Strategy

  • Broker Network Exposure

  • Showing Strategy

  • Cross Marketing

  • International Buyer Strategy

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STEP 3
INTRODUCING THE PROPERTY

Launching the Marketing Plan

  • Creating the Perception of Value

  • Attracting & Qualifying Potential Buyers

  • Safe Showing

  • Monitor Interest

  • Weekly Reports, Updates, & Communication Strategy Respond to Changes in the Market Place

Negotiating Strategies

  • Procure Written Offers

  • Qualify & Analyze the Merits of Each Offer

  • Strategically Respond to Offers

  • Negotiate to Optimize Price & Terms

  • Multiple Offer Process & Back-Up Offer Strategies

STEP 4
ESCROW PROCESS

Escrow Process

  • Complete Disclosures

  • Complete Disclosures

Closing

  • Transitioning from the Property

  • Final Documentation

  • Closing & Celebrations

Working Together Again

  • Staying in Touch & Keeping You Informed Second Homes & Investment Properties Providing Resources

  • Feedback, Testimonials, & Referrals

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Get in Touch

Adriana López-Soler

Licensed Real Estate Broker

License #N630652

SUNSET PROPERTIES OF SWFL,LLC

  Tel: (239) 250-2051

Email: sunsetproswfl@gmail.com 

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